Other Pretty things

Sunday 6 February 2011

http://www.teatumjones.com/springsummer11.html#
Teatum and Jones met whilst working together at John Richmond 
where they became enamoured with one another’s sense of escapism.

Besotted with the power of a story and drawn to both romance and tragedy
the duo find themselves compelled to seek out beauty and refinement in
what is ordinarily considered sinister or dark.

The Designers are conceptual in their approach to design whilst
remaining loyal to an ethos of authenticity, desirability and quality. 
Fascinated by human behaviour and exchanges, Teatum and Jones’
signature is within their anthropological approach to design and fashion.

The Teatum Jones woman has a refined and contemporary take on elegance.
She is inadvertently chic yet boldly nonchalant. She is drawn to the label
because it allows her to achieve the perfect balance between masculine
and feminine. Embodying the effortlessness and ease of the pieces, the
Teatum Jones woman embraces the conceptual whilst radiating a
contemporary elegance.



Teatum Jones I find really inspirational the elegance they have put into there womens wear, is beautiful. I looked at Teatum Jones for my project because their customer is similar to mine, so I wanted to identify other needs and wants by this consumer.





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